The perfect pair.
Project completed while working with Brighter
Behind every great wine there's a story, and for Bremerton Wines, this one is particularly personal.
Named in honour of the winery's founders, husband and wife Craig Hamilton Willson (CHW) and Mignonne Willson (Wiggy), these Sparkling Shiraz and Chardonnay wines celebrate the people behind the brand.
Two distinct personalities, two different wines, and one shared story. The perfect pair. The creative approach was to capture this relationship through a playful yet sophisticated identity that gave each wine its own personality while creating a natural connection between the two.
Through considered typography, logo design and label design, we developed a complementary visual identity that celebrates the individuality of CHW and Wiggy while bringing them together as a pair. The result is a distinctive and characterful packaging identity that brings a personal story to life, adding meaning and personality to the wines themselves.
Because sometimes the best brand stories are the ones that are already there, just waiting to be told.