— Heart Starter Brand Package

A foundation that looks, sounds and feels like you.

This package is for small businesses, creatives and purpose-led practitioners who want their brand to feel honest, intentional and alive — without needing a big-agency budget.

After years sharpening my brand-building process, I’ve shaped this offering to deliver high-quality, human-centred branding at a more accessible investment level.
Not cheap. Not templated. Just focused, refined, meaningful work — the essentials done exceptionally well.

If you want clarity, confidence and a brand that feels like home, this is where you start.

What’s Included?

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Brand Language Suite
Clarity in words for confident, coherent communication

  • Brand Story — a warm narrative at the heart of your work

  • Descriptor Line — a simple summary of what you do

  • Positioning Line — a concise line on what makes you unique

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Creative Direction
Moodboards that guide your aesthetic

  • tone

  • colour

  • typography

  • visual personality

  • emotional direction

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Visual Identity Suite
Your core brand elements, crafted with intention and clarity

  • Primary Logo

  • Secondary Logo / Brand Mark

  • Colour Palette

  • Typography Pairing

  • Supporting visuals (styling, texture + icon direction if applicable)

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Brand Style Sheet (PDF)
A clean, simple guide for clear, consistent brand use

  • Brand language

  • Logo usage

  • Colours

  • Typography

  • Mood & direction

  • Visual identity system

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Final Files (Print + Digital)
Your full brand kit — clean, organised, ready to use

  • Logo Suite
    Primary logo, secondary logo, brand mark, wordmark, and optional tagline lockups.

  • Colour Versions
    Full colour, black, white, and single-colour options.

  • File Formats
    Print: AI, EPS, PDF
    Digital: PNG, JPG, SVG

  • Colour Profiles
    CMYK, RGB, HEX (Pantone on request)

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Because meaningful work deserves meaningful branding — even without a giant budget.

Your work carries heart, intention and purpose — your branding should too. This package gives you access to thoughtful, high-quality identity work without the barrier of big-agency pricing, so you can show up with integrity from day one.

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Because DIY, templates and ‘quick logos’ cost more in the long run.

Shortcuts lead to confusion, inconsistency and rebrands that drain more time and money later. A crafted, considered identity sets a strong foundation — saving you from the churn, the guesswork and the endless fixes.

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Because clarity creates momentum. Because connection matters.

When your brand looks, sounds and feels aligned, you move with confidence. Your audience feels it too. Clarity attracts, coherence builds trust, and connection turns interest into real relationships.

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This package is designed to give small businesses access to quality, intention and emotional resonance — the things that make a brand actually work.

It’s streamlined,
not watered down.

Accessible, not disposable.

Human, heart-led,
and crafted with care.

Why this package exists.

Free Brand Chat

Let’s Get Real!

Book a free Brand Chat and let’s explore how to build a brand that feels like you — and connects with the people who need your work. No pressure. No fluff. Just clarity.

GET IN TOUCH