— Heart Starter Brand Package

A foundation that looks, sounds and feels like you.

A simple, comprehensive foundation for purpose-led brands, small businesses, creatives and practitioners who want clarity, cohesion and real emotional resonance. This package blends intuitive creative work with grounded strategy to give you a clear identity, a meaningful message and a visual presence that’s aligned, unmistakably yours and built to cut through the noise.

What’s Included

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Brand Language Suite
Clarity in words — the backbone of your communication helping you show up with confidence and coherence

  • Brand Story — a warm, expressive narrative that captures the heart of your work

  • Descriptor Line — a grounded, simple phrase that summarises what you do

  • Positioning Line — a concise statement expressing what makes your brand unique

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Creative Direction
Moodboards that set your aesthetic and keep everything aligned

  • tone

  • colour

  • typography

  • visual personality

  • emotional direction

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Visual Identity Suite
Your core brand elements, crafted with intention and clarity

  • Primary Logo

  • Secondary Logo / Brand Mark

  • Colour Palette

  • Typography Pairing

  • Supporting visual cues (styling, texture, icon direction if applicable)

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Brand Style Sheet (PDF)
A clean, simple reference guide to help you apply your brand with clarity and consistency across every touchpoint

  • Brand language

  • Logo usage

  • Colours

  • Typography

  • Mood & direction

  • Visual identity system

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Final Files (Print + Digital)
Everything you need to start using your brand immediately organised cleanly and delivered ready to use

  • Logo Suite
    Primary logo, secondary logo, brand mark, wordmark, and optional tagline lockups.

  • Colour Versions
    Full colour, black, white, and single-colour options.

  • File Formats
    Print: AI, EPS, PDF
    Digital: PNG, JPG, SVG

  • Colour Profiles
    CMYK, RGB, HEX (Pantone on request)

Free Brand Chat

Let’s Get Real!

Book a free Brand Chat and let’s explore how to build a brand that feels like you — and connects with the people who need your work. No pressure. No fluff. Just clarity.

GET IN TOUCH