Stand out—clear, confident, unmistakably you.
A simple yet comprehensive foundation for purpose-led brands, small businesses, creatives and practitioners wanting clarity, cohesion and emotional resonance in how they show up.
This package blends intuitive, soulful creative work with grounded strategy — giving you a clear identity, a meaningful message, and a visual presence that feels aligned with who you are and the work you’re here to do.
What’s Included
Brand Language Suite
Clarity in words before clarity in visuals.
You’ll receive:
Brand Story — a warm, expressive narrative that captures the heart of your work
Descriptor Line — a grounded, simple phrase that summarises what you do
Positioning Line — a concise statement expressing what makes your brand unique
This becomes the backbone of your communication and helps you show up with confidence and coherence.
Creative Direction
1–2 refined moodboards exploring tone, colour, typography, visual personality and emotional direction. This sets the aesthetic foundation for your brand and ensures everything feels consistent and aligned.
Visual Identity Suite
Your core brand elements, crafted with intention and clarity:
Primary Logo
Secondary Logo / Brand Mark
Colour Palette
Typography Pairing
Supporting visual cues (styling, texture, icon direction if applicable)
Brand Style Sheet (PDF)
A clean, simple reference guide summarising:
Brand language
Logo usage
Colours
Typography
Mood & direction
Visual identity system
Designed to help you apply your brand with clarity and consistency across every touchpoint.
Final Files (Print + Digital)
You’ll receive everything you need to start using your brand immediately:
- EPS / PDF (print)
- PNG / JPG (digital)
- CMYK, RGB and hex breakdowns
- Logo variations
- Locked-up logo sets
- Transparent background versions
Everything is organised cleanly and delivered ready to use.
