— Working With Me
Stand up, stand out — stand for something.
My work is direct, intentional and human. I’m here to help you get clear on who you are, why you matter, and how to show that to the world with confidence.
I listen carefully,
question everything,
and create identities that feel true — not trendy.
With over 20 years in the creative industry, I bring a blend of artistry, strategy and intuition to brand identity design. I see branding as storytelling — the kind built on real connection, strategic and purposeful thinking, and the courage to express your work with clarity.
A strong brand identity isn’t decoration; it’s direction. It’s alignment. It’s your unique story made visible with honesty and intention. When your identity comes from that place, it becomes a compass — a creative foundation that guides your decisions, attracts the right people, and supports the work you’re here to do.
My process is collaborative and grounded — a heart-led approach I’ve developed and refined over many years of creating brand identities. It’s built on deep listening, thoughtful exploration and clear intention, bringing simplicity, clarity and integrity into every project.
If you’re ready to build a brand that feels like you — bold, honest and aligned — let’s talk.
A strong brand identity isn’t decoration; it’s direction, alignment and your story made visible.
Book Your Free Brand Chat
No pressure — just clarity
My Process —
Insight to Impact.
I help you build a foundation that supports your message, your business and your purpose — so you can move forward with clarity and conviction.
1 /
Connection
Free 20-Minute Brand Chat
A straight-talking, no-pressure conversation.
We explore your story, goals and challenges — and get clear on what you actually need.
2 /
Discovery
Questionnaire, Research and Insight
You’ll complete a short, meaningful questionnaire.
From there, I dig into your industry, your competitors, your tone and your opportunities.
This becomes the backbone of your brand identity.
3 /
Creative Direction
Mood Board and Concept
One or two curated directions that set the visual tone — colour, typography, energy, personality.
4 /
Brand Identity Design
Designed with intention, clarity and purpose
Logo suite
Colour palette
Typography
Visual language
5 /
Brand Language Suite
Distilled messaging that anchors your identity
Brand Story
Descriptor Line
Positioning Line
6 /
Delivery
Final Files and Style Sheet
Everything you need to show up clearly and consistently — print files, digital files, and a simple guide to bring it all together.
Heart-Starter
Brand Identity Package
Stand out — with clarity, purpose and a presence that feels unmistakably you with this simple yet comprehensive foundation for purpose-led businesses, creatives and practitioners who want meaningful messaging, cohesive visuals and a brand identity built with heart.